The marketing and press office activities are of fundamental importance to Oranfrizer, and are strictly connected with the daily activities carried out by the whole production branch.
Oranfrizer has a team which looks after communications of the product from the place of origin up to the sales destination, both in Italy and abroad. The fruits of our work speak for themselves, are multifaceted and multi-lingual. Communications makes all that they are capable of visible. Marketing allows us to promote them over all the channels of distribution. The fruit departments change every season, taking in fruit and the instruments of communication describing them and boost their distinctiveness. Oranfrizer arranges events, within and outside of sales points, favouring the discovery of experiences which contribute to spreading greater understanding of the nutritional value and the flavour of the whole range of its offer. In order to obtain better results, we work together with our clients.
Each action is aimed at creating a direct relationship between the fruit, the juices and people. We aim to create a rapport of trust between our fresh and processed produce and the consumer. Our fruit are the main ingredients of cultural, cooking and self-made projects, of educational campaigns and they are currently at the most important international events of the food farming sector, they communicate and collaborate with institutions, associations and international partners to promote and introduce “made in Italy” to many countries throughout the world. Oranfrizer maintains a dialogue with the world of information, sharing notices on-line and off-line, updates, general and sector headlines at local, national and international level with press releases, videos, photos, in depth articles on themes of agriculture, land, healthy food, innovations, respect for the environment, the economy, gastronomy and the adventures of each individual fruit and of every juice that Sicily sends throughout the world.
Our fruit grow in Sicily and when they cross the Mediterranean, they take with them a rich assortment of baggage, and they communicate the fact.
They have a genuine character, an authentic taste, a recognizable aspect. Their colours are striking. Within them, they by nature encompass important nutritional virtues, they can only do good and of those who learn to know them more, the more they appreciate their nature. The style with which they present themselves is global. Our fruit and our juices have very strong ties with their origins, never forgetting from whence they came, having taken in value from those who saw them grow and change.
Through communications and marketing, it is possible to let everyone know about the natural qualities they encompass, and what it is that becomes ever more recognizable and appreciated in the land of good food, Italy, striving towards worldwide exporting. When they leave, they are oriented towards gathering opportunities of market offers, they know how to confront challenges and love to come across cultures of countries abroad.
In the fruit and vegetable departments, they know how to attract attention, the coordinated image accompanying them always shares useful content in the discovery of particular varieties. Our fruit are vivacious, perfumed and tasty, and when they finally reach the mouth, they create wellbeing, give satisfaction and the consumer remembers them.